Our best-selling Brazilian Joia™ Strengthening + Smoothing Shampoo and Conditioner made with our Brazilian Hair Expertise. Plus, our irresistible Cheirosa ‘62 scent leaves your hair smelling delicious.
Infused with hair-healthy ingredients Brazil Nut Selenium and Buriti Fruit Oil for deeply nourishing benefits. Formulated with our patented SOL Seal Technology™ with plant-based keratin to fuse split ends together, repair and prevent future damage.
54% reduction of breakage* 74% of split ends mended*
Apply a generous amount to wet hair and massage as luscious lather builds. Rinse and repeat, as desired. Follow with Brazilian Joia™ Strengthening + Smoothing Conditioner for maximum benefits.
After using Brazilian Joia™ Strengthening + Smoothing Shampoo, apply a generous amount, concentrating on mid-strand to ends. Leave 2-3 minutes, or more as desired, then rinse. Use with Brazilian Joia™ Strengthening + Smoothing Shampoo for maximum benefits.